Thanks to a number of grant schemes available, you really can get financial support to create, launch, and market your app. This guide will walk you through the process of finding and applying for the most apt grant, optimising your chances of success.
Understanding government grants for app development
Government grants are intended to assist business owners, startups, and entrepreneurs in financing economic expansion and innovation. For app developers, grants are a better option for funding because they are non-repayable, unlike loans.
Why consider government grants?
- No repayment required
- Encourages business and technological innovation
- Provides funding for research, development, and marketing
- Provides authenticity for your app idea
Types of government grants available in Australia
Entrepreneurs’ Programme
If your app addresses a new problem, you can apply for the Accelerating Commercialisation grant, where you can receive up to $1 million to bring your product to market and promote it.
R&D tax incentive
If your project involves innovation or state-of-the-art technology, the Research and Development (R&D) Tax Incentive allows you to claim up to 43.5% of your R&D spend, reducing your development costs.
State-specific grants
Most states offer startup and tech financing, such as:
- NSW MVP Grant – Up to $25,000 for early-stage startups.
- LaunchVic grants by Victoria – Grants for tech startups and incubators.
- Advance Queensland Ignite Ideas Fund – Grants of up to $200,000 for innovative solutions. Requirements video | Ignite fund ideas
Austrade Export Market Development Grant (EMDG)
If you're planning to sell your app abroad, the EMDG will reimburse up to 50% of your export marketing expenses.
Steps to apply for government grants
Step 1: Find the right grant
Each grant has its own requirements. Do your research and select the one that best fits your app’s goals and development stage.
Step 2: Develop a robust business plan
A well-thought-out business plan is essential. Be sure to address:
- The problem your app solves
- Market research and target audience
- Monetisation strategy and financial projections
- Roadmap and milestones for development
Step 3: Validate your app idea
Grant funders are looking for potential. Do UX research, create a prototype, and gather user feedback to make your application more robust.
Step 4: Submit a strong application
Your application should include:
- A complete business plan
- An explicit statement of how the funds are to be spent
- Financial statements and supporting documentation
- Letters of support from industry partners or experts
Each grant will have it's own requirements, be sure to read and understand their policies before applying for a grant.
Step 5: Follow up & improve
If you don't receive the grant on the first try, do not give up. Request feedback, refine your proposal, and reapply for the subsequent round of funding.
Tips to enhance your chances of being funded
- Align with government priorities – Show how your app fits into priorities like digital innovation or job creation.
- Seek expert help – Hiring a grant consultant can enhance the quality of your application.
- Collaborate with industry participants – Affiliation with universities or incubators can provide credibility.
- Demonstrate market demand – Use surveys, beta tests, or pre-orders to prove that there’s a demand for your app.
Alternative ways to finance your app
If government grants aren’t an option, consider:
- Venture capital and angel investors
- Crowdfunding sites (Kickstarter, Indiegogo, etc.)
- Startup accelerator programs
- Bootstrapping or self-funding
Final thoughts
Securing a government grant can be the financial boost your app needs. With thorough research, a sound business plan, and a well-prepared application, you can enhance your chances of obtaining funding. Start exploring your options today and become one step closer to launching your app!
Need professional assistance with UX research, app validation, or development? Our team can help in taking your app from concept to launch. Contact us today and let's make your vision a reality!